Terms of use

Last updated 20 August 2026. Plain English, because you should actually read this.

1. What this service is

Happy Birthday Lodu lets you pay to display a photo and a message on our homepage for a fixed window of time. That is the entire product. We are not a social network, we do not host accounts, and nothing you post is permanent.

What you buy is one whole day, midnight to midnight IST, and that day is the window we guarantee. If nobody has booked the day after yours, your card simply stays on the homepage until somebody does, rather than the screen going empty — so a card is often visible for longer than the day it paid for. That is a courtesy, not part of what you are buying: it can end at any moment, we do not promise any of it, and it changes nothing about the price, the refund rules in section 5, or your right to have the card taken down. If the person in the photo asks us to remove it, we remove it immediately, whether or not their day has ended.

2. What you promise when you upload

• You personally know the person in the photo.
• You have their permission, or the right, to publish that image.
• The photo and message are not abusive, hateful, sexual, defamatory, illegal, or designed to mislead people about who someone is.
• You are at least 18, or have a parent or guardian doing this with you.

You confirm all three of these at checkout, before you pay. If any of them turns out to be untrue, we remove the content, keep the payment, and may refuse future bookings from you.

To be plain about the case people ask about most: an adult or sexual image, an abusive one, or a photo of someone who did not agree to be here is rejected in review, never goes live, and is not refunded. The same applies if it is reported later and we take it down. The photo is deleted from our storage and repeat uploads get the email address blocked.

3. Review and removal

Every booking is reviewed by a human before it appears publicly. We can reject or remove any card, at any time, for any reason, including after it has gone live. A rejected or removed card is not refunded, the same as every other payment on this site. See Refunds.

4. Reports

Anyone can report a live card, including the person in the photo. Reports go straight to a moderator. If a card is reported by the person shown in it, we take it down first and ask questions after. A card removed after a report is not refunded, and the uploader may be blocked from booking again.

5. Payments

Payment is by UPI transfer, made from your own payment app to the UPI ID shown on the payment page. We never see or store your UPI PIN, bank login or card details. Prices are shown in Indian rupees and include applicable taxes.

Because there is no payment gateway in between, payments are verified by a person against our bank statement rather than confirmed instantly. When you submit your reference number and screenshot, your day is held for 24 hours while we check. If we match the payment, the day is yours; if we cannot, we email you the reason and the day goes back on sale. A day is only yours once we have confirmed the payment — the hold is not a booking, and it lapses if we have not reached you within that window.

Today can still be bought after it has started, and the booking page says so on the day and shows how much of it is left. You are buying the remainder of that day at the normal price for a whole day — the price is not reduced for the part that has already gone. Check how much of the day is left before you pay, because this is not refundable afterwards.

All payments are final and we do not offer refunds. There are no exceptions. Booking is not reversible: once you pay, the day is yours and the money is ours, and nothing can take that day away from you. Check the day, the photo and the message before you pay. See Refunds.

6. Availability

We try hard to keep the billboard up, but we do not promise uninterrupted service. If a technical failure on our side means your card never displayed at all, tell us and we will put it up on another day. That is a reschedule, not a refund, and it covers our failures rather than a card taken down for breaking the guidelines.

7. Liability

To the extent the law allows, our total liability for anything connected to your booking is capped at what you paid for that booking. We are not liable for hurt feelings, damaged friendships, or group-chat fallout. That is the intended product experience.

8. Changes

We may update these terms. Material changes will be noted on this page with a new date. The terms that apply to your booking are the ones in force when you paid.

9. Contact

Questions, complaints, or takedown requests all go through one form: write to us. Every message reaches a person, and we answer to the address you leave.